Brunt 
Workwear

This campaign launched the new direct-to-consumer workwear brand BRUNT. Created during the covid lockdowns, this was concepted, written, produced, shot and edited by just a two-person team.

 

The challenge: due to social distancing and lack of product samples to shoot, we had to get creative. After in-depth research of the consumer (blue collar workers), their interests and their behavior on social media, we came up with a straight-talking campaign that introduced DTC language to a new audience in an unpretentious way. We capitalized on the visual diversity of trade jobs by using UGC and influencer content, creating a connection with the audience that corporate brands could only dream of.